We are, as a species, inherently lazy. This is well accepted and makes perfect sense. The quicker and easier you can accomplish a task, the more energy you save for doing the important things like foraging and taking the perfect selfie. But, in our current society, everything we need is available at the touch of a button, or if we really have to, a short walk to the shop. This, in turn, has led to a blame culture when things don't turn out as expected. And this ladies and gentleman, is most prevalent within the world of nutrition.